Ironbody Lifestyle Fitness™, LLC is the world leader in delivering individualized programs that combine heart rate training with customized meal plans in order to rapidly reduce overall body weight and body fat while creating peak cardiovascular fitness. Based in Phoenix, Arizona, the company was founded by James "JR" Rosania and Robert Vera in 2006.

The Revolution:

Our mission is to transform the life, body and lifestyle of each of our clients with our simple, proven system. Our greatest hope is that our clients will continue to inspire and educate their colleagues, families and friends on how they can make simple changes to grow fit, lean and strong at any age.

The Iron90 System™:

Ironbody’s signature product, The Iron90 System™, is a scientifically designed, progressive fitness system that combines;

1. New Information

2. Expert Instruction, and

3. Daily Feedback

This combination creates a lifestyle of health and wellness. The Iron90 System offers universal scalability, and its proven results have yielded a committed following worldwide. By designating each client's training intensity according to his/her own heart rate, the Iron90 System enables the various systems of the body to build capacity at the same rate. This feature significantly reduces the risk of injury while stripping away body fat and building peak cardiovascular fitness.