Phoenix, AZ: Health experts in America continue to warn us of America’s obesity epidemic; now they warn us it extends to our children. According to a recent article published by the American Liver Foundation, growing percentages of overweight teens display severe liver damage caused by too much body fat. A handful of these teens have already required liver transplants.
 

The good news? The condition may be halted, even reversed, by significant weight loss. In an all-out effort to stem the tide of childhood obesity, Men’s Journal Top Fitness Trainer J.R. Rosania and his Iron90 co-founder Robert Vera have executed an agreement with over 450 Arizona-based schools to implement a revolutionary weight loss and fitness program. “Food has become a lethal drug that is slowly killing our children,” Vera states. “Kids are in a battle for their lives. Today’s schools are negligent if they don’t provide their students with a comprehensive and practical physical education program that speaks to the underlying causes of obesity."

The “Fittest Kids in America Program and Challenge” designed by Vera and Rosania incorporates the key elements of their proven Iron90 weight loss program: the formation of healthy habits, a customized meal plan, and individualized heart rate training that helps rid participants of excess body fat and weight. The youth program, however, emphasizes a healthy dose of fitness education made fun. "We have woven math and science that kids learn in the classroom into the program which augments children skills in these areas." states program Co-Founder Vera. Kids learn the difference between their body composition and body weight, discover their pH, ideal fat-burn zone, BMR (basal metabolic rate), and count calories towards their daily calorie requirements. Along the way, as students achieve their health goals, they often discover new-found self esteem. “We engineered our ‘Fittest Kids’ program not just to help students drop some weight, but to give them the chance to change their life,” declares J.R. Rosania. “We want to change the face of American health, one kid at a time.”